Complete Customization of Your Google Listings

Sproxi Tools for Optimization & Feed Maintenance

Not only is Sproxi a best-in-class tool to create your feed, it’s the reporting and suite of tools to “cleanup,” optimize & maintain your feed.  For example, a common error report by the Google Merchant Center is duplicate GTIN’s.  If you are familiar with error notices like this, you know fixing this type of issue is easier said than done, especially if you have many product.  Sproxi has a built-in tool that shows all duplicate GTIN’s.  Editing your Sproxi products or Google listings & changing these GTIN’s is easy within the Sproxi provided interface.

Sproxi Itself is an Optimization Tool…

The example mentioned above is a specialty tool inside Sproxi, but just about everything in Sproxi is built around providing you an easy interface to not only create your feed, but to easily edit & optimize your feed.  There are far to many to list here, but we will highlight a few.

Choose from a Variety of Tools to Customize your feed

With a simple click of the button, your Google Listings are immediately created from your WooCommerce products imported into Sproxi.  In some cases you may be happy with these listings and in that case, no further action may be needed.  However, for a variety of reasons, your products may not meet Google’s minimum requirements or you may want to change different aspects of your feed.  Sproxi makes this a breeze.

Globally map product & listing fields, attributes, metadata, custom fields & “recipes” to Google attribute fields. 

Bulk select, or single edit products to map product & listing fields, attributes, metadata, custom fields & “recipes” to Google attribute fields. 

Directly write into the Google attribute fields at the product level or through a CSV import.

Create dynamic recipes using fields from products, listings, custom fields & metadata to create dynamic recipes & tokens to apply to products.

Single select or Bulk Select products for Mapping


Map Different Field Types at the Global Level

Sproxi is unique in that you can apply field mapping to Google attributes at the Sproxi product level, global level, and the product’s Google listing level, with a product Google listing having the highest priority in the mappings hierarchy.   For more information about mappings in Sproxi, please review the knowledge base article, “Using Tags for Google Attribute Custom Labels.” 

Here’s an example:

Suppose your WooCommerce shop uses the Advanced Custom Fields plugin where you have stored all your products’ UPC codes in a field named ‘GTIN.” Next you use the “field map” in Sproxi and map the Advanced Custom Field ‘GTIN’ to the Google attribute GTIN. Sproxi will then use the GTIN it finds in the mapping and use this in the Google attribute field, “GTIN.” In one easy step you corrected the GTIN error!


What if you don’t have GTIN’s for all your products in your store?
Using the field map tool above, now, 90% of your Google listings in Sproxi have GTIN’s because you didn’t have GTIN’s stored for all your products in your shop. Sproxi offers a few additional tools to complete the task. You could export a CSV file of your Google listings, populate the missing GTIN’s, and import it back in, or you edit individual listings to add the GTIN.

Directly Write into Google Attribute Field

In the image below, you will notice two columns, “Processed Value” and “Google Value.”  The “Processed Value” is the final field submitted to the Google Merchant Center as the listing data for the respective Google Offer ID.  For one off customization, simply write (or use a recipe or token) into the Google Value field, save the data, and this now becomes the Processed Value.  This will now be the new value sent off to Google.  In the example below, you can see where I wrote “Write Any Title Here Directly Into Title Field.”  Once I save this, the “Processed Value” will now be replace with this.  For more information on how this process works, please visit of knowledge base article,”Using the Google Listings Table to Edit the Google Value.”


Tokens & Recipes

Use tokens & recipes to place dynamic data directly into the Google Value field as mentioned above.  In Sproxi, recipes may be a dynamic value for almost any data field in Sproxi, static data, or a combination of both.  For example, in the example below I created a recipe with both dynamic & static data to create a description.  Also in Sproxi, you can create recipes and apply them at the Google account level using our Field Map, and using our bulk edit feature where you can select on or more Google listings to map the recipe to.


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