Sproxi offers a range of tools and ways to decide whether or not you want specific Google Listings in Sproxi to export to the connect Google Merchant Center account (GMC). For a detailed explanation of these methods, please read the KB article How to Export Google Listings From Sproxi to the Google Merchant Center. The article below is focused on using product tags (imported from your shopping cart or created in Sproxi) to group products and exclude them from exporting to the GMC.
Tags are imported into Sproxi from connected shopping carts and also may be manually created in for Sproxi Products. Additional information about Sproxi Products may be found in the Knowledge Base article “Sproxi Products – Products & Listings.”
Where to Find Tags in Sproxi
After tags are imported, you can find them in Sproxi by navigating to “PRODUCT MANAGEMENT > Products > Tags.” In addition, you can navigate to your store channel, like WooCommerce for example, and click the “tags” menu link there. The screenshot below is an example of tags imported from a demo WooCommerce store. Tags are not automatically matched to a Google attribute in Sproxi. To use tags, you can map them through the field map, or bulk apply them through the bulk edit feature in Sproxi Products.
You’ll notice two icons located under the “Actions” column. The first is the edit icon, the second is the trash icon to delete the tag. To edit the tag, click the edit icon. After clicking the edit icon for a tag, click the “products” tab you will see all the Sproxi products this tag is applied to. By clicking the product title, Sproxi will navigate you to edit mode of the WooCommerce Listing (in this example). Inside the product listing, clicking on the “tags” tab shows associated tags.
Using Tags to Exclude Products from Exporting to the Google Merchant Center
The knowledge base, the article “How to Export Listings to the Google Merchant Center,” describes how to disable Google listings (globally at the account level & at the individual listing level.) Disabling a listing simply means it will not export to Google (you can always re-enable it).
A feature in Sproxi is the ability to use a tag (whether you create it or it is imported) to disable listings (that have this tag) from exporting to the Google Merchant Center. In addition, using tags you can enable exports to the Google Merchant Center & even remove products from the merchant center.
In the example below, we have the tag “Clearance” associated with products in our WooCommerce store that are being sold at a deep discount & therefore do not want to advertise them in Google Adwords. Rather than dealing with them in Adwords, we are going to simply disable the listings from exporting to the Google Merchant Center.
VERY IMPORTANT: It is very important to know that disabling a listing from exporting to the Google Merchant Center DOES NOT removing the listing from the merchant center, it simply stops it from future exports & updates (until you enable exports again).
If the listing is already in your Google Merchant Center account & being advertised in a Google Shopping Campaign, disabling it from exporting will not stop it from advertising. It’s simply preventing updates & future exporting.
You will notice in the video below, I conduct two different actions. The first is using the “clearance” tag to disable associated listings from exporting. The second is to remove listings associated with the clearance tag from the Google Merchant Center. This procedure will remove the listings from the Google Merchant Center & thus prevent them from advertising in a shopping campaign.
Ensuring Listings Set to “Disabled” Export Status Are Not Active in Merchant Center
There may be occasions when you purposefully disabled a set of listings form exporting. For example, if you are editing a group of products in your WooCommerce store, or even changing a mapping in Sproxi, you may decided to temporarily disable the respective listing from exporting. In that case you wouldn’t want to actually remove the listing from the Google Merchant Center. However, on occasions when you do, Sproxi has a built in safety feature that notifies you when a listing’s export status is set top “disabled” but the listing is still active in the merchant center.
In the Google Listings Status table of Sproxi, you may notice this yellow warning message. This message is letting you know there are listings where the export status is set to disable, but Sproxi is detecting the listing as active in the Google Merchant Center.
After disabling listings from exporting in Sproxi, it is always a good idea to instruct Sproxi to check the online status (if it is active in the Google Merchant Center). This will ensure the yellow warning message is current and refreshed. Once you update the online status, go back to the Google Listings Status table & the warning message will be updated.
Click on the blue “Click Here” link inside the warning message to see what listings the warning message is referring to & to bulk remove these listings from the Google Merchant Center. In addition you can also click the checkbox next to a listing & then the pink “Remove From the Merchant Center.” In the video below I will demonstrate both procedures.
If you make a mistake and accidentally remove a limiting from the Google Merchant Center, it’s easy to correct. Simply click the checkbox next to the listing, & click the green “Enable Feed Export” button. This will queue the listing for export back into the Google Merchant Center.